We based the e-shop on the Magento platform as we developed responsive design. We have created a rich catalog of main categories and sub-categories with different types of products: tires, wheels, moto and ATV tires, accessories, flanges and more. The site-integrated filter enables users to filter products in the online catalog by various predefined criteria. For example: make, size, speed index, etc. At the client's request, we added a calculator to tell the user if the tire size could be resized to the current tires. For this purpose, the user enters the dimensions of the old tires, the sizes of the new tires, and the system uses a pre-set formula to validate the result of whether the tires are compatible or incompatible. With a positive result, the new tire search button is activated.
We implemented integration with Margel's internal CRM - through XML files, which provided: product integration, price and availability synchronization, customer delivery and orders. We have synchronized a database of makes and models of cars with an external source in order to search for tires and wheels by make and model of car, not just by product characteristics.
