Amek Toys - "All plush toys in one place!" The company is a leader in the manufacturing and sale of toys that enjoy popularity both in Bulgaria and on the international market. As a responsible manufacturer, the brand strictly adheres to all toy safety requirements and standards. With its own design studio, their team creates creative designer products that combine modern style and reliable safety for the most sensitive users - children.
Facing difficulties with their current platform, the Amek Toys team decided that it was time to find a more suitable eCommerce solution and a reliable technological partner to trust. They needed a platform that would not only facilitate the management of their online trade but also provide the best user satisfaction. Their choice was Magento, one of the leading eCommerce platforms, and for the successful migration, they relied on the Stenik team. With enthusiasm, we rolled up our sleeves and successfully implemented the migration of data from the old platform to the current version of Magento. Having solid experience in developing online stores for children's products, we proposed some improvements.
Here are the most interesting functionalities introduced in the new online store:
- UI & UX design - a convenient and intuitive interface;
- Optimized main menu with an excellent structure;
- Expanded filters and various sorting options;
- Search based on Elastic Search technology, allowing users to search for products according to their interests;
- Integration with the Gensoft ERP system for data exchange;
- "New" and "Promotions" pages in the e-store navigation, where users can discover special offers and products;
- Authentication through Facebook and Google profiles during registration;
- Management of the newsletter subscription in the user's profile;
- Ability to post comments and rate products;
- Integration of courier companies Speedy and Econt in the checkout process, allowing users to enter delivery data once and use them for future orders;
- Rich marketing toolkit.
The new online store amek-toys.com provides a maximally convenient and fast shopping process for all parents to make the right choice of toys that meet the desires and needs of their children.