Artoaza offers a wide range of products, including 3D wallpapers, adhesive stickers and wall coverings with maximum imitation of various natural materials such as: stone, brick, wood and others. With their high quality and realistic designs, Artoaza products give every interior an individual, stylish, cosy and beautiful look. Whether it's renovating a home space or the interior of public buildings, their customers can find the perfect solution for their needs.
Encountering some challenges and limitations in their current platform led Artoaza to consider migration. This strategic move is due to the current system's inability to meet business needs, dynamic market demands and growing user needs.
Looking for an effective solution and a suitable technology partner with experience in online store migrations, Artoaza chose to entrust their project to the Stenik team. As a result of our collaboration, we created an eCommerce solution based on Magento and Cypho Storefront. The successful migration provided their business with a more flexible and scalable eStore infrastructure, which was essential for optimizing inventory management and increasing sales. The follow-up technical support and eCommerce consulting we provided to the Artoaza team immediately after the launch of the new online store ensured the successful implementation and ongoing maintenance of the new platform so it could grow with their business.
Features, solutions and improvements:
- Successful transfer of data from previous system to Magento, including performing URL redirects.
- Custom design specifically created for Artoaza needs, based on Stenik Cypho Storefront. The design was developed with a focus on UX and UI, and is optimized for both desktop and mobile.
- Search and navigation optimization, featuring layered navigation and Elastic Search, for fast and accurate product search. Additionally, dropdown menus/mega menus have been added to enhance the user shopping experience.
- Ability to add documents (insertion instructions) for additional user information in the online store.
- Delivery with Econt (address and office) with integrated connection to courier API which provides automated tracking and delivery management process.
- Option - Click & Collect: Allowing users to order online and collect their products in person from site, selecting the service in checkout.
- RMA (Returns Management): Provides a convenient way to manage the product returns process, including generating returns and tracking their status.
- Functionality to inform users at the time of shopping about the minimum order amount required for free shipping.
- Ajax cart - instantly update the amount of products in the cart without reloading the page, improving the user experience.
- Synchronization with ERP - Gensoft Moneyworks.
- Ability for users to rate and comment on products by giving their rating and sharing their impressions.
- Project page of satisfied Artoaza customers and a form for users to leave a comment, rating and photo of the completed project.
- A page with information about B2B sales and an enquiry form for obtaining quotes and information about buying large quantities of products.
- Integration of marketing analytics and management tools to help target advertising and effectively manage various marketing campaigns.
- Introduction of enhanced cookie consent, in line with GDPR, which provides greater control and information to users on the use of cookies to ensure their consent and data privacy.
- Use of SEO-friendly breadcrumbs for improved search engine visibility, making the site easier to navigate and improving positioning in search results.
The new Artoaza.com is inspired by the latest eCommerce trends and practices and has a number of features that contribute to an excellent user experience and high conversion rate.
