In the portfolio of products from Bergner Bulgaria, you can find over 3000 items in various categories under brands like Bergner, Infinity Chefs, Masterpro, Benetton Casa, Pierre Cardin, San Ignacio, Brabantia, and others.
In 2018, we developed a comprehensive eCommerce solution that aligns with Bergner Bulgaria's corporate identity, the company's business goals, and user needs. Since then, we haven't stopped enhancing our full-fledged partnership.
As a successful retailer, Bergner aims to provide the best solutions to its customers in the world of kitchen accessories and cookware. It's this constant drive for improvement and development that led us to embark on a new endeavor – migrating bergner.bg to the latest version of the Magento platform.
Some of the most interesting functionalities and features we implemented include:
- Clean and stylish design by fundamental UX design principles, ensuring a high-level consumer experience for easy and swift shopping.
- Layered navigation with multi-select capability.
- Enhanced filters, sorting with multiple criteria, and an intelligent search with hints based on Elastic Search.
- Unique mobile shopping experience with a responsive design optimized for both mobile and desktop devices.
- Full integration and synchronization with the Selmatic ERP system.
- Cart persistence (Mini Cart and Ajax Cart) across different devices during the shopping process.
- Visualization of saved amounts for discounted products in the user's cart and generation of the remaining amount for free shipping eligibility.
- Registration using Google or Facebook accounts and the option to order as a guest.
- Store availability checks for selected products in physical stores.
- Automatic related products (upsells, related, cross-sells) - offering varieties of products users are searching for.
- Leasing options for installment-based purchases.
- Integration of the courier company Speedy into the online store's checkout process.
- Omnichannel method - Click & Collect (order online and pick up from a physical store) with integration between online and physical stores.
- Leaving comments and ratings for products by users.
- Purchasing "Gift Vouchers" with options for recipient details, personal messages, and defining nominal values.
- Loyalty program with bonus points for all registered users on the website. Automatic accumulation of bonus points with each completed purchase.
- Installation and configuration of GDPR module to cover the technical requirements for the eCommerce store.
- Newsletter subscription and other marketing automation for managing and tracking promotional activities.
- Intuitive contact form for user feedback through chat.
Visit bergner.bg and enjoy your shopping experience!
