BulTech Ltd. is a direct importer of high-quality brands such as FAG, INA, and Optibelt. The company offers an extensive range of products maintained in stock to meet the needs of its customers.
The creation of a B2B online store was a step forward in BulTech's development, contributing to streamlining business processes, improving customer service, and expanding the customer base. For the technical implementation of a comprehensive B2B online solution for wholesale traders, the company entrusted Stenik.
To ensure the establishment of a stable and scalable B2B solution, we based the online store on the Magento eCommerce platform. It provides flexibility, security, numerous integration possibilities, and a foundation for future project development and enhancements.
Key solutions and a rich set of B2B functionalities:
- Modern, responsive, and unique UX design;
- Navigation and filtering: Convenient top navigation and layered navigation with multi-select filtering options;
- Sorting and searching: Greater flexibility in sorting and expanded search options based on Elastic Search;
- Product features: Providing a product gallery with photos and videos, the option to view analogs (related products), last viewed products, and the ability to reorder for customer profiles;
- Public section of the online store with a product catalog without prices and with an inquiry form for users who are not logged in;
- Registration of B2B clients with input of company data for invoicing orders;
- Individual pricing conditions for registered clients and logged-in users (legal entities);
- Integration with Selmatic's ERP system: Automatic synchronization of prices and stock availability, product characteristics, and images. Transmission of orders between the two systems: Realized orders in Selmatic are dynamically and detailedly presented in the customer profile. For this purpose, we created a dynamic mechanism where information from Selmatic is transferred and visualized as documents and data that fully correspond to the specific order. This provides customers with detailed and precise information about their order from the beginning to the end of the shopping process without having to navigate between different systems;
- Option for delivery with courier companies Econt and Speedy: to a personal address within the territory of the Republic of Bulgaria and the EU;
- Automatic synchronization of address information from Selmatic: The nomenclature for addresses, including personal addresses and offices of courier companies Econt and Speedy, is loaded dynamically from the Selmatic system depending on the specific user. With this approach, customers cannot add delivery addresses directly in
- Magento (in "My Profile" or on the "Checkout" page). Instead, addresses are dynamically loaded from Selmatic at the user level;
- "Pick up from store" option - the possibility for products ordered from the online store to be received at a location selected by the buyer within the Company;
- Blog section providing interesting articles about various products and their application;
- A rich set of marketing and SEO tools;
- Security and personal data processing: GDPR compliance and cookie consent.
The new bultech-bg.com provides its B2B customers with convenience, speed, and accuracy in shopping, contributing to their satisfaction and loyalty.
