Chicco is known for its innovative and high-quality products that meet the needs and requirements of parents and their children. Currently, the company offers its products in over 170 countries. Chicco's product catalog includes a wide range of items catering to children from 0 to 36 months old, such as strollers, car seats, baby high chairs, feeding accessories, toys, clothing, childcare products, and more.
Chicco aimed to provide an excellent user experience and satisfy its customers' needs by establishing a strong online brand presence. To achieve these goals, they chose Stenik as their reliable and competent technological partner.
The first step was migrating to the latest version of the Magento platform and implementing Hyvä Storefront for excellent performance in the online store. Our team of designers was tasked with creating a design that fully aligns with the company's corporate identity and integrates seamlessly with the design of the brand's main and official website. They ensured the development of a relevant and appealing design, considering the specific needs and preferences of Bulgarian market consumers. For an enhanced user experience, we incorporated the following features:
- Intuitive user interface - Hyvä Magento 2 Theme and a mobile-first experience;
- Elastic Search functionality in the search engine with optimized results, enabling quick discovery of specific products.
- User-friendly and intuitive navigation, improved filters, and sorting options with multiple criteria make it easy for customers to find the products they are looking for.
- Personalized product recommendations, and related products based on specific criteria that match customers' preferences and interests.
- Re-order option, allowing customers to access their purchase history and choose products they want to buy again with just a few clicks.
- Delivery options through courier companies like Econt and Speedy: to office locations with a choice from an automated list of available courier offices and to personal addresses, requiring users to fill in their address only once.
- ERP integration with Navision.
- Blog section with various categories, offering interesting articles and advice for parents.
Following the successful redesign and migration - Chicco.bg offers Hyva performance and functionalities that make shopping easy, convenient, and enjoyable for customers.
