Dodis is an exclusive distributor of brands in the beauty industry, including Revolution, Wibo, Lovely, NAM, Catrice, It’S Skin, Essence, Eylure, Fito cosmetic, Schaebens, and others. Their mission is to provide a variety of high-quality and affordable products while maintaining excellent customer service. The professional beauty expert team is available to offer valuable advice and guidance to help customers achieve their desired look.
For the needs of their expanding business, Dodis required an online store capable of scalability and meeting high consumer demands. To implement the technical solution, the company chose Stenik as their technology partner. The new e-commerce store was developed in line with current trends, guided primarily by the company's goals and the specificity of its users. Flawless migration to the latest version of the Magento platform was performed, integrating additional extensions to enhance user experience and usability. Here are some of them:
- UI & UX design based on the Cypho front-end theme (desktop & mobile) – developed by Stenik, upgraded with individual specifications to meet the merchant's business needs;
- Excellent navigation with enhanced filters, tailored to different product categories;
- Advanced search based on Elastic Search with synonyms search capability;
- ERP synchronization with Gensoft for efficient and automated inventory management and order processing;
- Registration with Google or Facebook accounts;
- Loyalty program for registered users, allowing them to collect points on purchases and use them as discounts on an exclusive "Shopping with Points" product catalog;
- Integration with the courier company Speedy in the checkout, with an option for users to enter a delivery address once;
- Full synchronization with Mailchimp for marketing purposes;
- Implementation of Amasty Landing Pages for creating individual promotional pages with automatically added products based on administrator-set rules;
- Addition of advanced administration features, allowing changes to product names, unique identification codes (SKU), and information in the content section of various products for presenting individual characteristics and content of the products;
Product variation features based on two attributes (packaging or color); - Option to add labels to products – new, vegan, etc., for the visual distinction of special offers in the product catalog;
- Option to add a gift to an order under certain conditions;
- Shipping option – own transport provided by the merchant;
- Re-order and comments and ratings on products;
- Automatic related products;
- Mini Cart and dynamic cart update without page reload;
- Personalized page introducing the offered brands in alphabetical order with an integrated user search;
- Rich set of marketing tools (Google Analytics 4, FB and Adwords Pixel, SEO) for tracking the effectiveness of advertising campaigns, analyzing user behavior, traffic, and website ranking in search results.
Dodis.bg successfully migrated to Magento and obtained its functional and stylish store, ensuring a better online experience for its users.
