Drinklink trusted Stenik for the first time in 2017 when our team developed their first successful online store based on the then-current version of the Magento platform. Subsequently, due to internal corporate considerations, Drinklink decided to work with another developer who implemented the platform migration to the paid Adobe Commerce license of Magento.
Continuing our good partnership, our team actively maintained an active connection with Drinklink's management, closely monitoring their digital presence and development. Later on, we noticed that the online store lacked the necessary technical robustness and did not develop in the desired direction for the client. We could not leave the online merchant in this situation. Once again, we affirmed that the foundation of a successful eCommerce journey lies in the right combination of the development company and the platform. Only one meeting between the two parties was enough to conclude that it was time to renew our partnership.
With joy, the Stenik team undertook the digital transformation of Drinklink. For this purpose, we conducted a thorough analysis of the online store and proposed specific solutions to ensure the development of online business. First and foremost, the online merchant had to decide whether to continue developing drinklink.bg on the current Magento Enterprise, Adobe Commerce license and implement an upgrade to the current version 2.4 or migrate to the Open Source version of Magento 2. We reached a unanimous conclusion that the better solution is the Open Source version of Magento 2 and the solution - Hyvä Storefront.
We implemented a series of improvements, module changes, and updates, including:
- Migration to the Hyvä Magento 2 Theme for excellent online store speed performance.
- New design and rebranding of the visual interface.
- Mobile-first experience.
- Enhanced Hyva UI & UX to ensure a higher conversion rate on all devices.
- Improved search based on Elastic Search technology.
- Banner slider with different images for desktop and responsive for a better user experience, providing a pleasant and convenient shopping experience.
- Custom integration of courier companies Econt and Speedy modules into the online store checkout, with the option for the user to fill in the delivery address only once.
- Adding restrictions to payment methods for products with customizations added to the cart for prepayment.
- Personalized page with a special brand alphabet of the offered brands, facilitating users in finding the desired brand and favorite products from the rich assortment.
- Integration of Google Analytics 4, GDPR compatibility, and Cookie Policy.
- New functionality for individually ordering personalized gift bottles.
- New design of the blog with an integrated search for easy finding of the desired news.
The list of improvements will continue to grow, and the Stenik team will stand shoulder to shoulder with its partner drinklink.bg, providing long-term security, efficiency, and stable technical support.
