Home Finishing is the new market concept introduced by Elmark Holding AD, built upon more than 25 years of industry experience. It is an international brand with a chain of stores specializing in the sale and distribution of products for finishing works, home renovations, and furnishings. Home Finishing offers its customers a rich catalog of services and products for designing, delivering, and installing interior and exterior spaces for renovation and furnishing projects.
This project represents a new market concept based on a logistics network spanning 10 countries, numerous physical stores and customer service centers, and an extensive warehouse base.
Elmark Holding AD entrusted us with the development of the new B2C online store for the Home Finishing brand, designed to meet specific customer needs and expectations. Our team created an eCommerce solution based on Magento, integrated with additional functionalities. The platform is built with a robust and scalable infrastructure ready to support future business growth and development.
Explore some of the functionalities of the online store:
- Modern, Mobile-First design: Optimized for mobile devices and desktops.
- Top navigation with mega menu, clickable breadcrumbs, and layered navigation for easy browsing.
- Advanced search engine powered by Elastic Search for precise product searches.
- Customer account registration and management, including order history, multiple shipping addresses, GDPR management, Wishlist, settings, newsletter subscriptions, and invoice data.
- Dynamic banners and widgets for promotional campaigns.
- Related and recently viewed products for enhanced user experience.
- Product comparison functionality.
- “Check availability in stores” feature.
- Product comment and rating functionality via an integrated form on the product details page.
- Partner program: A registration form for companies offering installation and repair services, allowing them to partner and reach new customers via Homefinishing.bg.
- Enhanced Magento REST API: Integration with third-party systems.
- Tier pricing: Options for pricing based on quantities.
- Loyalty program with points accumulation based on order totals.
- Custom kitchens: Bundle products with custom designs available for viewing only, with an option to submit inquiries based on selected options.
- Custom availability filter.
- Back-ordering options for unavailable products, including inquiry functionality.
- Distinct design for unavailable products, featuring options for notification sign-ups and links to relevant categories.
- Delivery date: Integrated into the product details page (PDP), cart, and checkout.
- Restriction modules: Delivery and payment methods adapt based on checkout conditions.
- Notification functionality: “Spend X more to get free shipping” message in checkout.
- Installation request form: Available through the “Thank you” page.
- Return/exchange request form: Integrated as an external form on a CMS page.
- Sales of unboxed products or samples.
- Cart with Mini Cart support and Ajax updates, providing real-time information during shopping.
- Click & Collect: Option to pick up orders from a “Customer Service Center.”
- Integration with myPOS Checkout for fast and secure payments.
- Integration with Speedy courier via API for dynamic delivery pricing.
- Support for promo codes and advanced discount rules in the cart and catalog.
- GDPR and Cookie Consent integration to ensure compliance with data protection and cookie usage regulations.
- Related articles for products: Providing additional information and improving SEO visibility.
- Blog with relevant content for engaging users.
- FAQ page: Easy access to useful information for users.
- A rich set of marketing tools for improving search engine visibility.
Homefinishing.bg offers users a diverse assortment of products and services for home furnishing, ensuring a pleasant and convenient shopping experience. The new B2C online store is designed for scalability and future growth, reinforcing Elmark Holding AD’s position in the industry and market.
