Mag Italia is an importer, distributor, and retailer of Italian fast-moving consumer goods - food products, beverages, detergents, and cosmetics from prestigious brands. The company operates both retail, through its physical store in Sofia, and wholesale, serving a large number of B2B clients - restaurants, hotels, and stores.
With the aim of modernizing and digitizing their B2B trade, Mag Italia was looking for a solution to automate sales processes and optimize operations with its wholesale clients - business customers, sales representatives, and distributors. The company needed a stable and efficient online platform that met the following key requirements:
- Automation of B2B processes - digitalization of business operations and facilitating customer orders.
- Integration with ERP system - synchronization of inventory and dynamic pricing.
- Price control - public product catalog with price restrictions for registered users only.
- Stability and scalability - a reliable platform capable of handling high traffic and supporting future growth.
The Stenik team developed a B2B platform based on Magento, implementing the following functionalities:
- Modern and intuitive interface based on the Stenik Cypho B2B Theme, adapted to the needs of Mag Italia and the B2B segment.
- Custom main navigation - top navigation, mega menu, and enhanced breadcrumbs, providing easier user navigation on the site.
- Advanced search based on Elastic Search for quick and accurate item lookup.
- Advanced filters with multi-select capabilities.
- Public product catalog and hiding prices for non-registered users.
- Listing of all available brands, sorted alphabetically, and a detailed page for each brand, leading to the product category of the respective brand.
- Option to submit a request for customer profile registration.
- Individual pricing conditions applied to registered clients and logged-in users (legal entities).
- Ability to transfer a B2B client to a specific sales group.
- Restrictions on payment methods based on the customer group - for loyal clients and large orders.
- Specific logic for selling products only in boxes.
- Price visualization per unit and per box on the product detail page.
- Support for multiple customer profiles with different order rights.
- Order history, multiple delivery addresses, and the option to reorder (Re-order).
- Option for quick ordering by product code through uploading an item list.
- AJAX cart update and dynamic notification for free shipping.
- Ability to add labels (tags) to products – organic, chilled, frozen food, etc.
- Deferred payment method available only for certain customer groups.
- Integration with vPOS UBB (Borica) for secure online payments.
- Delivery options: Click & Collect (pick-up from warehouse) and delivery by the retailer’s transport.
- Lists of preferred products (wishlist) and order templates (requisition lists) for quick addition of frequently purchased items.
- Management of newsletter subscriptions.
- GDPR compliance and ability to manage cookie consents.
The new B2B platform - magitalia.bg, successfully automates business processes, facilitates orders, and enhances customer service for Mag Italia’s B2B clients. The Stenik team continues to provide ultimate support and strategic upgrades to the platform, adapting it to the business's growth and customer needs, ensuring long-term competitiveness.
