Mak shoes

06.03.2024

Online Shops
MAK is an established manufacturer and brand for fashion footwear in Bulgaria, offering products of high quality and natural materials.
Mak Shoes online store migration from WooCommerce to Magento and Cypho Storefront, Mak shoes - Online Shops, Stenik, Magento

Mak Shoes online store migration from WooCommerce to Magento and Cypho Storefront

The design and production studio of MAK is located in the city of Sliven, Bulgaria, where over 30 professionals work in the production process. MAK is a family venture that started in 2000 by the founder Dimitar Monev, a designer with experience in shoemaking. The production involves careful selection of high-quality natural leathers and the construction of shoes on anatomical molds for those who appreciate quality and fashion.

The challenges and limitations that MAK faces with its current eCommerce platform provoke the company's desire for migration and complete digital transformation. To realize this project, the brand chose to rely on the rich experience of Stenik. Our certified team created an eCommerce solution based on Magento and Cypho Storefront to meet the specific requirements of the merchant, providing stability, security, an improved interface, excellent user experience, multiple expansion possibilities, and ensured technical support.

During the development of the online store, we focused on the following functionalities and solutions:

  • Successful migration of information from the previous platform to Magento;
  • Individual and stylish design of the user interface (UI & UX), based on the Cypho front-end theme (desktop & mobile), developed by Stenik.
  • The design is specially adapted and specified for the business requirements and goals of the merchant;
  • Optimized layered navigation, combined with improved sorting that includes more criteria and flexible filters with multi-select options;
  • Elastic Search for fast and precise searching of desired products;
  • ERP synchronization with Prim for automatic updates of prices, availability, and orders;
  • Virtual POS terminal;
  • Integration with Cloudflare for fast page loading and improved mobile experience;
  • Clickable breadcrumbs providing an intuitive way to navigate the website, accurately indicating the path to the current page and facilitating users in finding the desired information;
  • Visualization of available sizes in the product listings, providing clear information to users about the available options and significantly facilitating their choices during shopping;
  • Detailed size tables for various products and categories;
  • Social login - a convenient and secure alternative for user registration and access to the online store;
  • Option for guest checkout;
  • Integrated Ajax technology providing an enhanced shopping cart that dynamically updates information while shopping;
  • Option for the user to receive notification of free delivery upon reaching a certain amount during shopping;
  • Adding an individual comment to the order;
  • We integrated with a courier API for automation of addresses, waybills, and statuses with Speedy company in the checkout process of the store;
  • Integration with the email marketing tool - Klaviyo;
  • Newsletter pop-up providing a personalized promo code for special offers;
  • Subscription management for receiving updates on news, offers, and special promotions;
  • Integration of marketing extensions and tools for analyzing user behavior, targeted advertising, and managing various campaigns;
  • GDPR and advanced cookie consent for full compliance with legislation and improved control and information regarding the use of cookies, ensuring user consent and data privacy;
  • SEO-friendly breadcrumbs for improved visibility in search engines.

As a result of these integrations and improvements, the new online store - Mak-shoes.com is reliable, functional, marketing-optimized, and aligned with user preferences and modern eCommerce requirements.

Mak Shoes online store migration from WooCommerce to Magento and Cypho Storefront, Mak shoes - Online Shops, Stenik, Magento
Mak Shoes online store migration from WooCommerce to Magento and Cypho Storefront, Mak shoes - Online Shops, Stenik, Magento
Mak Shoes online store migration from WooCommerce to Magento and Cypho Storefront, Mak shoes - Online Shops, Stenik, Magento
Mak Shoes online store migration from WooCommerce to Magento and Cypho Storefront, Mak shoes - Online Shops, Stenik, Magento