The design and production studio of MAK is located in the city of Sliven, Bulgaria, where over 30 professionals work in the production process. MAK is a family venture that started in 2000 by the founder Dimitar Monev, a designer with experience in shoemaking. The production involves careful selection of high-quality natural leathers and the construction of shoes on anatomical molds for those who appreciate quality and fashion.
The challenges and limitations that MAK faces with its current eCommerce platform provoke the company's desire for migration and complete digital transformation. To realize this project, the brand chose to rely on the rich experience of Stenik. Our certified team created an eCommerce solution based on Magento and Cypho Storefront to meet the specific requirements of the merchant, providing stability, security, an improved interface, excellent user experience, multiple expansion possibilities, and ensured technical support.
During the development of the online store, our focus was on implementing the following functionalities and solutions:
- Successful migration of information from the previous platform to Magento;
- Creation of an individual and stylish user interface (UI & UX) design, utilizing the Cypho front-end theme (for both desktop & mobile platforms), developed by Stenik.
- The design is custom-tailored to meet the specific business requirements and goals of the merchant;
- Optimized layered navigation, combined with improved sorting that includes more criteria and flexible filters with multi-select options;
- Elastic Search for fast and precise searching of desired products;
- ERP synchronization with Prim for automatic updates of prices, availability, and orders;
- Virtual POS terminal;
- Integration with Cloudflare for fast page loading and improved mobile experience;
- Clickable breadcrumbs providing an intuitive way to navigate the website, accurately indicating the path to the current page and facilitating users in finding the desired information;
- Visualization of available sizes in the product listings, providing clear information to users about the available options and significantly facilitating their choices during shopping;
- Detailed size tables for various products and categories;
- Social login - a convenient and secure alternative for user registration and access to the online store;
- Option for guest checkout;
- Integration Ajax technology, providing an enhanced shopping cart that dynamically updates information during the shopping process;
- Option for the users to receive notifications of free delivery upon reaching a certain amount their shopping experience;
- Ability for users to add individual comments to their orders;
- Integration with a courier API for automation of addresses, waybills, and statuses in the checkout process, specifically with the Speedy company;
- Integration with the email marketing tool Klaviyo;
- Newsletter pop-up offering personalized promo codes for special offers;
- Subscription management for receiving updates on news, offers, and special promotions;
- Integration of marketing extensions and tools for analyzing user behavior, implementing targeted advertising, and managing various campaigns;
- GDPR and advanced cookie consent for full compliance with legislation and improved control and information regarding the use of cookies, ensuring user consent and data privacy;
- SEO-friendly breadcrumbs for enhanced visibility in search engines.
As a result of these integrations and improvements, the new online store - Mak-shoes.com is reliable, functional, marketing-optimized, and aligned with user preferences and modern eCommerce requirements.
