Mar Mag

21.06.2023

Online Shops
Mar Mag has 30 years of experience in the trade of construction materials and home furnishings. The company brings together a wide range of products with a catalog that includes over 25,000 items.
Redesign of the online store Marmag.bg, Mar Mag - Online Shops, Stenik, Magento

Redesign of the online store Marmag.bg

Marmag.bg is the official representative, direct importer, and distributor of leading brands in the construction sector - Ceresit, Grohe, KAI Group, Eldom, Kraft, Ceramica Fiore, Tesy, Vidima, and more.

In 2015, we developed the first online store for Marmag.bg, based on the then-current version of the Magento 1 platform. From then until now, Marmag has relied on the technical support provided by the Stenik team.

In response to the growth of their business and increasing user demands, we engaged in in-depth discussions with the idea of upgrading and improving the existing online store. Our project proposal included a redesign and migration of the store to Magento 2, combined with a series of improvements and the implementation of new modules compatible with the new system. The goal was to enhance the user interface and provide a pleasant and convenient shopping experience for users.

Here are some of the main improvements we implemented:

  • High-level UI & UX: Easy navigation and a pleasant experience for users on all devices, aiming for a higher conversion rate.
  • Layered navigation: Mega menu with left-hand navigation on desktop devices, providing easier and faster access to categories and products in the store.
  • Enhanced search powered by Elastic Search technology.
  • Multi-selection when filtering for easier user search for specific products.
  • ERP integration with Zeron: synchronization of prices, availability, orders, and statuses in the online store, along with loyalty card integration.
  • Square footage calculator: functionality allowing customers to calculate the precise quantity of products (flooring) based on the specified square footage on the product detail page.
  • Built-in calculator compatible with category pages and the cart, providing convenience and accuracy when calculating the required quantity of products.
  • Bulk addition of products to the cart directly from the list of specific products (tiles from the same series).
  • Personalized product statuses indicating their availability (in stock, out of stock, on request) for up-to-date information for users.
  • Option to order out-of-stock products (back-order).
  • Product inquiry: Users can send inquiries about specific products to receive additional information before making a purchase.
  • Automatic related and bundled products: Option to offer additional purchase options to users.
  • Ajax cart: Easy and fast addition and modification of products in the cart.
  • Click & Collect: Users can order from the online store and pick up their order at Marmag's physical store.
  • Payment method restrictions: Hiding certain payment methods when selecting the "in-store pickup" option and providing relevant payment methods.
  • Static page with information about the advantages of Marmag's B2B clients.

Dive into the world of modern online shopping for construction materials, visit marmag.bg.

Redesign of the online store Marmag.bg, Mar Mag - Online Shops, Stenik, Magento
Redesign of the online store Marmag.bg, Mar Mag - Online Shops, Stenik, Magento
Redesign of the online store Marmag.bg, Mar Mag - Online Shops, Stenik, Magento
Redesign of the online store Marmag.bg, Mar Mag - Online Shops, Stenik, Magento
Redesign of the online store Marmag.bg, Mar Mag - Online Shops, Stenik, Magento
Redesign of the online store Marmag.bg, Mar Mag - Online Shops, Stenik, Magento