Massimo Zardi is a prominent leader in the fashion industry, successfully blending the latest fashion trends to offer collections to their customers distinguished by impeccable style and elegance. With physical stores in Sofia, Varna, Burgas, and Haskovo, Massimo Zardi provides easy access to its entire range online.
In 2015, we developed their first online store, Massimozardi.com, based on the then-current version of the Magento 1 platform. Over the years, we have consistently been their trusted partner, providing technical support. Due to our successful partnership and achieved results, Massimo Zardi expressed a desire to migrate to the current version of Magento, enhancing the e-store with new features to improve its digital presence and user experience.
Here are some of the key improvements and features we implemented:
- Intuitive and modern user interface (UI & UX) design based on the Cypho front-end theme (desktop & mobile) – developed by Stenik and upgraded with individual specifications to meet the merchant's business needs;
- Elastic Search technology for precise and fast product search and filtering;
- Gift card purchase option;
- Integration with the Gensoft ERP system for automatic data exchange, including prices, stocks, orders, and statuses;
- User reviews and ratings for products;
- Re-order option;
- Integration with courier API for automated address, waybill, and status synchronization with the Speedy courier company during the checkout process;
- Installment purchase option with TBI;
- Integration with Stripe for mobile device payments;
- Click & Collect option for picking up orders at Massimo Zardi locations;
- Blog section providing fashion and style-related information and updates;
- Countdown timer for product promotions and limited-time offers;
- Pop-up with a promo code offering a discount on the first order;
- Automation for abandoned carts and order completion reminders;
- SEO-friendly breadcrumbs to improve site visibility in search engines;
- Implementation of various marketing tools to boost sales and attract customers.
Visit the newly revamped e-store at massimozardi.com, aligning with fashion trends and consumer expectations. Explore their stylish catalog and enjoy a delightful shopping experience.
