BARI shoes offers high-quality footwear to its customers, manufactured in Bulgaria at the company's factory in Pazardzhik. Over the years, BARI has successfully expanded its presence to new markets, establishing long-term partnerships with international companies. Driven by the desire to be 'one step ahead,' the management of BARI decided that it was time to step out of their comfort zone as a B2B business and venture into new horizons – online retail for end consumers. Hence, they requested Stenik to develop a D2C (from manufacturer to end customer) online store. The company created an entirely new brand called Matisa Bari, targeting women and offering stylish and elegant shoe models reflecting the latest fashion trends. To build a successful online store for their new D2C brand, BARI needed a reliable partner capable of developing a technically stable eCommerce solution that meets their business needs and goals. After their research, they chose the Stenik team for the project development. The new e-store is based on the current version of the Magento platform, with the full potential to cover all requirements that would contribute to the desired online growth and competitiveness both locally and internationally.
In the development of the project, we included the following functionalities:
- UI & UX design based on the Cypho front-end theme (desktop & mobile) – developed by Stenik.
- Convenient and clear navigation, improved filters, and more sorting options for ease of search and quick access to different categories and products.
- Efficient search based on Elastic Search.
- Synchronization with the Prim.bg ERP system for automated data exchange.
- Integration of the Fibank virtual POS terminal for secure online payments.
- Integration of the Cloudflare service for enhanced protection, optimization of the online store's page loading speed, and various optimization features and options.
- Integration of courier companies - Econt and Speedy into the e-store checkout.
- Video on the homepage for visual presentation of the brand or products, promotions, and active campaigns, or other dynamic and animated content presented in an attractive way for users.
- A sticky header that remains visible while scrolling, and a sticky buy box for easy access to purchase options, regardless of the user's location in the online store.
- Size chart in the detailed view of products corresponding to the main characteristics of each item.
- Product gallery (photos and video) for a detailed view of each product.
- Dynamic sliders with information about related and recently viewed products.
- Quick registration through Google and Facebook accounts.
- Newsletter subscription.
The new online store matisabari.com is ready to welcome its customers, providing them with an unforgettable online experience.
