The RayaToys chain opened in 2000 in Varna, and today physical stores are located in the cities of Sofia, Varna and Targovishte. The brands imported by the company are the world leaders in baby goods and toys.
Stenik and RayaToys have known each other for a long time, since a few years ago our team developed an online store for the company based on the Magento platform. The online store was a great success, which logically led to its need to upgrade and enrich. For this purpose, RayaToys again turned to us to meet their needs by migrating the online store from Magento 1 to the current version of the platform - Magento 2.
The migration allowed us to improve the overall user experience when shopping in the online store, as well as to add some basic functionalities. For example, the migrated online store of RayaToys has a wide range of filters, entirely according to the selected product category.
To begin with, our design team made slight changes in the design, adhering entirely to the corporate identity of the company and current trends and requirements in the industry. In addition, even at the listing stage, users can easily see for each item whether it is available online and/or in a physical store, as well as if a pre-order is required.
At the listing stage you can see whether the product is available in other colors, and in the upper left corner of the items a little pink and/or blue face shows whether the product is suitable for a boy and/or a girl.
In addition to all the above, in the migrated online store we also implemented:
- Integration with leasing calculator;
- RayaToys physical store information page;
- Advanced search engine.
RayaToys Migrated Online Store is ready to meet the needs of each user, helping parents to find everything they need for their child.