Take a Cake is the first authentic cupcake bakery in Bulgaria, known for its creative approach to confectionery. The company has several physical bakeries in Sofia, specializing in various types of cupcakes. The Take a Cake brand is well-known in the online space, and their online store is preferred by customers for ordering their delicious offerings, playing a key role as a leading sales channel.
In 2017, Take a Cake entrusted and commissioned the Stenik team to develop and enhance their B2C store, based on the Magento 1 platform. To this day, we take care of the technical support and continuous development of their online store.
After more than 5 years of active use of the e-store, a series of user requirements accumulated, which over time turned into business requirements. As a result, Take a Cake compiled a list of desired improvements that we committed to implementing. At the core of the e-store migration, the main focus was on the improved functionality of the "Create Your Selection" section and the optimized checkout process, including the option to choose delivery dates and time slots.
Our certified Magento specialists migrated the online store to the latest version of the Magento platform and utilized Hyvä Storefront, guided by the individual needs of the client and the current trends in the industry.
The updated e-commerce store includes the following key functionalities and improvements:
- Comprehensive redesign based on the Hyvä Magento 2 Theme for excellent performance in the speed of the online store;
- Enhanced Hyva UI & UX to ensure a higher conversion rate on all devices;
- New design and rebranding of the visual interface with a mobile-oriented experience, improved UI & UX, aiming for a higher conversion rate on all devices;
- Convenient and clear navigation, providing easy access to different categories and products;
- Easy and convenient login and registration through social networks (Google or Facebook);
- Improved configurator for creating individual boxes with 24 or 6 cupcakes, which can be packaged together or separately, providing greater flexibility in choosing combinations;
- The "Create Your Selection" section offers customers a three-step process to personalize their order. This process includes choosing packaging, adding flavors to the box, and the option to add decorations;
- Own deliveries within Sofia, with the ability to choose a date from a dynamic calendar and predefined (by the administrator) time slots for receiving the order;
- Click & Collect - the option to choose a preferred bakery from which customers can pick up their orders for free;
- Opportunities for order personalization: packaging, decorations, and a card with a message to the order;
- Newsletter subscription synchronized with MailChimp;
- Presentation of Take a Cake objects, including photos, location, working hours, contact information, and visualization of a Google Maps map for convenience in finding physical bakeries by customers;
- A rich set of marketing tools improving promotion and offering capabilities.
Take-a-cake.eu offers customers convenience, an abundance of delicious temptations, and a pleasant shopping experience, ready to welcome and fulfill all-new sweet orders with delight. See for yourself and place an order: cupcakes and muffins in standard and mini-party formats, cupcake cakes and themed boxes, cake pops and cookies, branded cupcakes, and accessories providing endless possibilities for decoration and personalization according to your preferences.