The history of Timberland began over 45 years ago with the creation of the iconic yellow boot (Timberland Yellow Boots), which has become a symbol of durability and style. From its inception, the Timberland brand has been known for crafting durable and functional products from quality materials, making it a popular choice among those who embrace an active lifestyle. The company values environmental sustainability, producing products that are renewable, organic, and made from recycled materials.
Facing challenges with its existing eCommerce platform, Timberland sought a solution to enhance functionality and expand beyond its current capabilities. Wanting to improve their online presence for a competitive edge and to meet growing consumer needs, Timberland's management conducted research that led them to Stenik. After several in-depth meetings, the company decided to migrate its online store to the current version of the platform Magento, entrusting the task to the Stenik team. With experience as developers on numerous projects in the fashion industry and knowledge of current trends, we proposed implementing functionalities that align with market requirements and significantly improve the user experience. Here are some of them:
- Migration of the current platform with seamless transfer of product and customer data;
- UI & UX design tailored to the brand's global requirements;
- Clear navigation, mega menu, and enhanced filters for ease of searching and filtering product categories;
- Elastic Search for convenient product searches;
- ERP synchronization with Gensoft for business process management and real-time synchronization of order status, prices, and availability across objects, along with automatic dispatch of waybill numbers to the ERP system;
- Streamlined returns and exchanges process (RMA);
- Integration of the virtual POS terminal eBorica;
- Leasing option for purchasing products in installments with UniCredit;
- In-store availability (Timberland chain locations) on the product detail page;
- Video banner for a richer and more engaging user experience;
- Selection of a preferred physical store convenient for the user;
- Registration with Google or Facebook accounts;
- Mini Cart and dynamic cart updates without page reloading;
- Integration of the courier company, Speedy, in the Magento checkout for delivery with options to the address or office, and one-time entry of the delivery address by the user;
- Alternative product color selection in the listing and product detail pages;
- Re-order option and comments and ratings for products;
- A rich set of marketing tools (Google Analytics 4, FB and Adwords Pixel, SEO).
Timberland.bg new online store offers users a pleasant and hassle-free shopping experience.
