Timeland Boutiques has been present in the Bulgarian market since 1997 and are among the leading stores for high-quality watches and jewelry. The company is one of the main distributors of branded accessories from globally renowned Swiss and Italian companies.
In their pursuit of development beyond the capabilities of their current system, the Timeland team chose Stenik as their trusted partner to execute a successful migration of their e-commerce store to the latest version of the Magento platform - Magento 2!
Timeland presented clear goals to us, which we enhanced based on our extensive experience. We developed a comprehensive eCommerce solution that meets the brand's business needs and ensures stability, security, and limitless growth potential.
During programming, we incorporated custom modules to significantly enhance the functionality of the e-commerce store.
The most interesting features and specifics we implemented in the project are:
- Integration with an ERP system that pulls information from two separate databases.
- Enhanced search functionality based on Elastic Search.
- Improved product filtering and sorting with multiple criteria.
- "Timeland Club" loyalty program with a unique design for users.
- Generation of promotional points upon purchase.
- Migration of user data along with their existing promotional points.
- Option to purchase "Gift Vouchers."
- Automatic inclusion of gifts with the purchase of certain products or upon meeting specific user conditions.
Our team of designers focused on the user experience, creating a high-level UX design. We realized a product catalog combined with a pleasant and intuitive interface that enhances usability, creating a worthy digital showcase for high-quality watches and jewelry, making online shopping easy and enjoyable for Bulgarian users.
The new and improved timeland.bg features a user experience-oriented mobile version and stands out with quickly loading pages, substantial performance improvements, and a fast and pleasant shopping process through tablets or phones.