WMF Group offers high-quality cookware and kitchen accessories. Behind the offered products is a rich history, unique design and quality, and the company's aspiration for culinary perfection is clearly expressed.
Just a few years ago, WMF contacted the Stenik team to create an online store that matched the quality and products they offered. Back then, our team accepted the challenge and it was a great pleasure to take a peek into the WMF kitchen.
Back then we based the online store on the Magento platform, which guarantees security, a familiar interface and, above all, a perspective for future development and growth.
Today, as a result of the excellent results and growth rates, WMF once again trusted Stenik for the migration of their online store to the current version of the Magento platform . This decision was the logical continuation of the success of the online store and the pursuit of brand perfection.
This step allowed us to improve and upgrade some of its core functionalities, as well as to renew the design of the site itself.
The redesign that our design team worked on, fully follows the company's corporate identity and standards, and contributed to the overall user experience / UX of the online store, as well as improving its performance. Thus, wmf.bg can distinguish itself with an improved mobile version and a faster loading speed.
Among some of the main functionalities that we emphasized and implemented in parallel with the platform migration are:
- ERP synchronization ;
- Design, developed and fully compliant with the company's guide;
- Optimized search engine;
- Advanced filters;
- Improved product categories;
- Stylish presentation of subcategories through special icons and option for different suitable background;
- Updated product detail page;
- A fully customizable Inspiration page, where a lookbook is embedded, to which pins are added for a quick overview of products and an option to open/add to cart;
- Personalized emails for a new order and for a sent order, according to the requirements and criteria of the brand;
- Delivery with courier company Econt.
The migrated WMF online store is now a fact and ready to welcome its users.