"S & D Commercial Ltd." (S&D) is a leading company in the trade of alcoholic beverages, wines, beer, tobacco products, and more. The company is well-known in the Bulgarian market and has established partnerships with top firms, manufacturers, and importers. Many establishments, shops, discos, and various commercial entities regularly stock and order from them. With the development of the S&D B2B platform, the ordering process has been streamlined, allowing their B2B clients to place orders online.
The collaboration between Stenik and S&D began in 2021 with the successful migration and redesign of their B2C online store from WordPress (WooCommerce) to Magento. Since then, S&D has relied on the technical support and eCommerce consultations provided by the Stenik team.
Key issues addressed by the B2B Platform:
In this article, the B2B clients of the platform—establishments, restaurants, sub-distributors, shops, and other commercial entities—will be referred to as counterparties.
- Counterparties can orders online, significantly reducing the workload on the call center and streamlining order administration. Ordering online instead of via phone reduces the chance of human error and saves time for counterparties, especially for large quantities or repeat orders.
- S&D counterparts can check payments and invoices and download documents without needing to contact customer service or waste time with email communication.
- Each B2B counterparty using the platform can analyze and report on their orders. This is particularly useful for smaller establishments that don't have software to track this data. Online orders are transmitted in real-time to the ERP system, ensuring that information is always up-to-date.
- Counterparties can access current promotions, order additional items, and increase the average value of their orders.
- The option to choose a preferred delivery date when placing orders helps S&D plan logistics and delivery schedules more accurately.
These are just some of the features offered by the B2B platform, which also includes many other valuable functionalities.
Key Features
Integration with ERP system
Synchronization of delivery address data by object
Section: My request lists
Section: Sales and Credit Documents”
Section: References and Diagrams
Quick Order
Ability to order by original product catalog number (SKU), even after Its change
Checkout - order completion process
Integration with ERP system
The B2B Magento online store integrates with the client's ERP software, allowing bidirectional synchronization. This ensures continuous real-time updates between the two systems, including synchronization of products, stocks, prices, customers, orders, individual price lists, and financial documents. As a result, online store users always have up-to-date and accurate data.
Login and User profile
The user login on the B2B platform connects to the existing profile of the counterparty in the ERP system. This provides convenience for the counterparty to view the history of their previous orders made before the introduction of the digital B2B platform. Access level is restricted to logged-in users only, via email and password provided by S&D.
Counterparty profiles
S&D creates counterparty profiles in both the ERP system and Magento administration for authorized clients. It is possible to create multiple profiles associated with the same company (counterparty).
Synchronization of delivery address data by object
S&D fill in the delivery data for the counterparty's objects in the ERP system, and they are synchronized with the online store, with this data appearing completed during ordering. This ensures always current and accessible information about the addresses of objects associated with a given counterparty.
Section: My profile
In the "My Profile" section, the counterparty can view information about their company and a list of associated locations. This information is automatically retrieved from the ERP system, where the data is managed by S&D. The user-friendly interface allows easy navigation via the left menu or quick buttons.
Section: My request lists
In this section, the counterparty can create, edit, and manage request lists containing ordered products and regular orders. They can create an unlimited number of product lists (their selections).
The user has the ability to add products to request lists in several ways:
- From the product listing, using the “Favorites” function
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- From the product detail page, by adding the product to favorites
- Through the search function, by entering the catalog number or product name
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And for all three options, the user has the ability:
- To add a product to an existing request list.
- To create an entirely new request list.
S&D counterparts can manage their request lists directly from their account management dashboard. The platform offers the following functionalities to the user (counterparty):
- To add new products to their list using the search function. The search operates on a "search while you type" principle, displaying the best results in a popup window as the user enters text or numbers. The popup window shows a minimized image of the product, name, volume (liters), quantity (editable), product SKU, price, and an "Add" button.
- To select all products in the list with a single button and add them to the cart with one click.
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- To select only one specific product from the list and add it to the cart by checking it.
- To change the quantity of each product in the list as needed.
- To delete a specific product from the list if it is no longer needed.
- To delete the request list from the user account.
Section: Sales and credit documents
This section allows the counterparty to access all orders and financial documents. Data is automatically extracted from the ERP system, and users can filter documents by various criteria such as object, document type, status, and reporting period. Each report includes details such as document type (sale or credit note), document issue date, document number, document value, due date, number of days overdue, and amounts paid on documents.
Section: References and diagrams
Contractors can create their own reports and visualize data based on all orders placed. For confidentiality and security reasons, access to reports is managed through entry of an additional password provided by S&D.
Section: "References"
Users can filter data by various criteria such as group, supplier, and object, as well as set the reporting period.
The report's output is presented in tabular form, including information on ordered products, quantity of products, and total amount for the respective period. The generated report can be downloaded in PDF format for convenience and easy sharing.
Section: "Diagrams"
Users can filter data by various criteria such as group, supplier, and object, as well as set the reporting period.
The report is visualized as a colorful pie chart, representing the percentage distribution of items based on order history.
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Products and prices
- Contractors have the option to view individual prices extracted from the ERP system. They can see the base price per unit of the product and the price after applying any special trade discounts.
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- Option to add quantities of the product, multiples of its quantity in one carton. (Example: A carton of beer of a given brand contains 20 bottles, so the contractor has the option to easily add 20, 40, 60, etc. bottles of the product.)
- Limiting the ability to add quantities of a product based on the quantity in one carton. (Example: A carton of beer of a given brand contains 20 bottles, so the contractor cannot add a different number of bottles not divisible by 20).
Quick Order
The "Quick Order" option is available in the navigation and provides convenience for contractors to order large quantities of products without having to visit individual detail pages and add each product separately.
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The function reduces the ordering process to a few clicks for the user. They can add and order with the following options:
- Order by importing a file: Customers can add and order multiple products by importing a pre-created CSV file (template) containing SKU numbers and quantities of products.
- Group adding to the cart: Allows mass selection of products by manually entering multiple SKU codes.
- Adding an article by catalog number (SKU code) or product name through the search: Enables quick addition of products by entering catalog numbers or product names.
Ordering through the initial catalog number (SKU) of a product, even after its change
Each product is assigned a catalog number (SKU) for easy and quick addition to the cart (this is how request lists and quick orders function). This catalog number (SKU) may change over time at the discretion of the online store administrator based on business logic. To prevent inconvenience for contractors and ensure seamless shopping, we have implemented logic to ensure that products can still be found using their original catalog number, even after it has been changed.
Checkout - Order completion process
The process is optimized for maximum customer convenience. The user can select the desired object and delivery date.
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When placing an order, the user must specify the following details:
- Phone number
- Order execution date
- Object from the predefined list, with information on the contractor's object addresses automatically retrieved from the ERP system.
- Mandatory comment on the order
Payment methods are pre-defined for each contractor and managed by the ERP system.
Results
In recent weeks, B2B orders to S&D have transitioned to the new platform with positive outcomes. Boris Atanasov, a company owner, highlights improvements in sales processes and call center operations. The synchronization between systems has minimized human errors in order processing, leading to expectations of improved conversion rates. Here's Boris Atanasov's perspective:
"The Stenik team deeply engaged with our trading processes, identifying and addressing our daily challenges in interactions with business contractors. The new B2B platform integrates essential functionalities and solutions that optimize our processes, enhance our efficiency, and improve customer experience. Stenik's attention to detail and professionalism ensured seamless integration with our existing systems, significantly boosting productivity and service quality. This technical excellence allows us to pursue growth opportunities and deliver superior service." Boris Atanasov, S&D Commercial Ltd. Manager
Our collaboration with S&D has elevated their B2B operations, aligning with their unique needs and dynamic business environment. The synchronization of our B2B platform with ERP software not only fulfills its mission effectively but also prepares S&D to adapt successfully to evolving business landscapes and opportunities.
The Stenik team celebrates this success and remains committed to enhancing and expanding the platform's capabilities. We continue to innovate with new solutions that will propel S&D's business to even greater heights.
Questions about the B2B online platform?
Feel free to contact us with any questions regarding the development of a customized B2B solution for your business. We are here to help you implement all the functionalities you need to streamline your business-to-business processes. Learn more about the advantages of an online B2B sales store.
