We are now in the middle of October, and the biggest shopping events of the year are approaching. We know that the success of an online campaign largely depends on its proper planning and excellent preparation. That's why, at Stenik, we make every effort each year to ensure that our clients are well-prepared for the campaigns. We work hard to provide quality technological solutions and stable support during these busy periods. We also share technical improvements for your online stores, which can help you increase sales, attract user attention, and conduct more effective campaigns.
In this article, we have selected 6 functionalities for your Magento store that we believe will be useful for your success in this year's promotional campaigns.
Get to know them:
1. Campaign warming-up page and functionality to replace the homepage
At Stenik, we have developed a solution that allows online merchants to create a parallel website for the promo campaign with little effort, similar to popular examples in the field.
The extension allows you to create the following types of landing pages:
- Black Friday warming-up page: This page includes an option to collect emails and a countdown timer.
- Maintenance page: While this page is active, administrators can add IP addresses to the so-called white list, allowing them access to the website. The maintenance page is displayed a few hours before the start of the campaign, giving administrators the opportunity to perform all necessary preparations and tests. Once they are confident that everything is in order, they can deactivate the maintenance page, and the site becomes accessible to all users.
- Landing page for Black Friday (or another campaign): This target page entirely replaces the store's homepage and focuses on selected products, similar to major online retail platforms like Emag and Ozone. All settings and products that are part of the campaign are easily managed through the administrative panel.
2. Delayed display or hiding of blocks/banners
Delayed display and hiding of static blocks and banners are functionalities that make it easier for administrators during promotional campaigns by providing the following options:
- Time control: Set time intervals (predefined start and end) during which the static block or banner will be visible on the website. These intervals include days, hours, and even minutes, which can be set based on a promotion starting at a specific time. This option frees the administrator from manual settings, which is especially useful for campaigns starting on weekends or at midnight.
- Show conditions and content personalization: The functionality allows specific conditions to be set under which the static block or banner will appear. This may include a specific page on the website, specific customer groups to view it, or even specific user activities. For example, the banner may only be shown to users who have logged into their accounts or who have added specific products to their carts.
3. Spin & Win Wheel of Fortune
The "Wheel of Fortune" is an alternative to the well-known newsletter subscription, offering various variations of prizes to encourage users to register for the newsletter. This functionality allows administrators to define rules for giving gifts, including:
- Discount promo codes: Automatically generated codes randomly for X% discount with a minimum order threshold.
- Price reduction: Automatically generated codes (random) for a Y amount in the form of a discount with a minimum order threshold.
- Free shipping promo codes: Automatically generated codes (random) for free shipping on orders under Z BGN under a certain value.
For more information on additional features provided by the Wheel of Fortune, you can read our article - "Engage users on your online store with the "Wheel of Fortune"
4. Integration of Gift Functionality in the Cart
This functionality allows users to receive gifts, discounts, and other bonuses directly in their shopping cart when making purchases of a certain value or meeting specific conditions. Through this integration, the administrator can configure up to five diverse promotional actions. Here are some of them:
- Promotions and Discounts: Users can receive discounts on specific products or entire orders when meeting conditions set by the merchant. For example, when purchasing a product worth a certain amount, the customer can receive an X% discount on that purchase.
- Free Products: Adding free products to the customer's cart when certain conditions are met.
- Gifts and Promo Codes: The system can provide gifts or promo codes for shopping that customers can use in their subsequent orders.
5. Advertising Banners Between Products
Promotional banners provide an opportunity to attract the attention of users and inform them about hot offers and special deals available in the online store. This way, users can find the desired offer without leaving the product page. Capture visitors attention to specific products to trigger impulse purchases and increase the average order value through:
- Banners available on shopping, category, and product pages;
- Flexible conditions for managing banner display;
- Customizable and mobile design;
- Setting the position on the page for each promotional banner;
- Displaying banners based on product attributes;
- Option to set whether the banner should appear on all pages of the product listing in the selected category or only on the first page.
6. Advertising Horizontal Banners with Sliding Information
These types of information banners are used in navigation menus or to display dynamic content such as news, product promotions, or important messages for users in the online store. The solution allows you to manage the text content and graphic design of the banners according to specific needs and marketing goals.
Successful Holiday Season!
We hope that our suggestions have been helpful and will assist you in achieving greater personalization of your campaigns, leading to a higher conversion rate. Owners of some of the most successful projects in our portfolio have trusted us and added some of the functionalities described in the article to their stores. If you also want information on how these technical improvements can be integrated into your Magento store, contact your project manager or our support department for assistance as quickly as possible.
Follow our blog for more information and other useful features for Magento online stores.
