Before we introduce all online merchants to the features of the MailChimp marketing service, let's familiarize those of you who want to develop your online stores with some of the most important integrations with various external systems on the Magento eCommerce platform. 
Stenik is a company in Bulgaria with the largest number of certified Magento developers, which is an advantage for our clients. We constantly develop successful online stores for all our partners and recommend various improvements to their online stores. When the shopping cart in the online store no longer meets the business development requirements, it's time to move forward and consider using some suitable integrations and the latest trends in the world of eCommerce - ERP system, Facebook Open Graph, Google and Facebook Product feed, Facebook tracking pixel, integration of a virtual POS terminal, integrations with courier companies - Speedy, Econt, etc., MailChimp integration, and blog for your online store.
Remind your customers about your products with successful email marketing for your online store
MailChimp is the most popular software for sending bulk emails to users, managing newsletter lists, sending and tracking newsletters, and a comprehensive solution for email marketing campaigns.
The integration of MailChimp with Magento allows the administration and creation of subscription forms and subscriber lists. Powerful and easy-to-use email marketing. We at Stenik use and recommend MailChimp software to our clients so that they can easily synchronize their email subscribers and conduct effective marketing for their online stores.
Explore the best features of MailChimp integrated into your Magento:
- Free account with list up to 2000 emails and 12 thousand sendings per month;
- Excellent resources and features that help in the process of targeting users, creating effective and dynamic campaigns;
- Segmentation and personalization of campaigns - gathering information about the effectiveness of the marketing campaign you are conducting;
- Receive a full report after the campaign: number of subscribers who opened/didn't open the message, subscribers who opened a link from the email message, people who unsubscribed from your list, subscribers who filed a complaint, deliverability, geographical location of subscribers;
- Statistical data for sent messages, information about customers who made a purchase in the store using the email newsletter.
- Automation based on purchase history - smarter email campaigns based on the purchase history of subscribers;
- eCommerce360 analysis of user behavior, according to their interests and preferences. For example, when a lady buys a specific pink dress, you can send her personalized offers for other pink dresses that she is more likely to like and buy;
- Abandoned cart reminder - messages and sending automatic responses.
Attract new customers, but don't forget the existing ones!
As Stefan Chorbanov and Dimitar Dimitrov have shared their experience more than once in their presentations at various conferences, workshops, and seminars - Social Me workshop, eCommCongress, e-Comm Blitz & Networking, and others.
"It's important to take care not only of your new customers but also to continue reminding your existing ones about yourself and your products through successful email marketing. Sales through newsletters (regular email newsletters) are a very powerful online marketing tool. Through it, you can effectively advertise your new or discounted products and achieve quick sales at a low cost."
Do you want to sell more online?
It's time to activate MailChimp for the benefit of your business!
Contact us or call us +359 888 70 10 19 - Stenik professionals will help you with the best solutions for the development of your online store and advise you on how to create a professional email newsletter with integrated MailChimp software. If you are interested in eCommerce trends and the best integrations to enhance your online store, don't forget to subscribe to our newsletter.
