On October 19, Online Advertising 2018 was held. Definitely we can call this year's OA Conf Conference - the best of the years. Why? Because of the conceptual concept, the overall performance, the varied program, the audience and the eCommerce spirit that lurks both in the halls, during the breaks and in the expo part.
The event gathered more than 400 visitors, including small and medium business owners, online stores, marketers, business executives, managers, web agencies, developers and all who are interested in the development of the web industry.
The program included 3 panels - SEO, PPC, Ecommerce and OA Expo . Stenik took part in the 3rd Ecommerce panel with lecturer Dimitar Dietrov . The topic he presented was "Successful Migration to a New eCommerce Platform".
The presence on stage of Dimiter attracted the attention of many who asked their questions immediately after the presentation. Others used the breaks to exchange ideas with him and hold some informal useful conversation.
From the source of knowledge
Traditionally, participants and lecturers participated in the panels, in parallel in three halls. During the lectures, guests could learn the hottest trends in SEO, PPC, and e-commerce. Presenters, in turn, shared innovative practical hacks and brought more networking. All lecturers shared their tips in different directions: Google updates and good content practices, successful campaigns, performance exercises, UX design, Google Ads techniques, Facebook and Instagram working practices, SEO efficiency and many more.
Priced experience and practical solutions were shared by representatives of successful online stores: Remix, Sport depot, My mall, Baby.bg, PC Store, Furniture Bank and others. They outlined some of their most successful strategies that helped them develop as e-merchants.
Eyes with the practitioners
This year all participants had the opportunity to visit the first of its kind OA Expo, which was attended by leading companies from Bulgaria and abroad. All visitors were able to get information about high-return products and services, bonus knowledge and also to smile at a surprise at a company stand. For example, a funny photo from Netpeak. :)
Within the exhibition, Stenik also has its own stand. Throughout the day, Stefan Chorbanov was at the company stand. He welcomes all visitors to be useful, discussing real-life case studies, answering specific questions, and most importantly, giving personal attention to each individual.
Of course, important are meetings and partners with whom, although we work every day, each of our meetings is useful to establish good contacts and contacts, to set clocks and to discuss various topics.
We met many of our clients, and we met many new people, from whom we drew good ideas, experience and opportunity for future projects.
As a final, all attendees were given the opportunity to follow 3 panel discussions in which all lecturers had to synthesize in one sentence their most important recommendation to the audience . By voting, the proposals were accepted and rejected by all guests. During the discussion, real examples of best practices and tactics were examined. Panelists shared experience and gave excellent ideas for application in the field.Positively rated tips were included in a precious list, especially live prepared for everyone . Dimitar managed to win the approval of three of his tips.
Stenik's participation and visit at OA Conf 2018 are considered fruitful. Our team enjoyed many building meetings, nice dating and, of course, new knowledge. We have been able to visit some of our colleagues' lectures and learn something useful. Our stable partnership with Netpeak is still successful and we hope to continue building it for years. Thanks for the invitation, it was a pleasure for us.