We actively participated in the autumn edition of the Online Advertising Conference 2022

08.11.2022

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Категории: Events & Presentations
We actively participated in the autumn edition of the Online Advertising Conference 2022

Online Advertising Bulgaria is a high-level conference for marketers, entrepreneurs, online business owners, SEO, PPC and marketing specialists.

Our participation during the event

Once again this October, we were actively involved in the conference organized by our partners at Netpeak. Apart from being a sponsor of the event, we also participated with a useful presentation and a booth in the expo area at the Online Advertising Conference.

Why is the technical specification the most important project in the development cycle of your online store?

Stefan and Dimitar from Stenik shared "Why is the technical specification the most important project in the development cycle of your online store?". Their presentation was aimed at both newly starting online merchants and those on the verge of launching their next e-commerce store.

Both speakers familiarized the audience with:

  • What is a technical specification?
  • How does the development of an eCommerce project proceed?
  • Who should prepare the technical specification?
  • What are the benefits of having a technical specification?

However, the main question that Stefan and Dimitar addressed, and which encapsulated the essence of their presentation, was precisely "Why is it important to have a technical specification?".

Stenik's presentation ranked in the top 3 lectures in the E-commerce panel

The evidence of the importance and added value of Stenik's presentation was received immediately after the event. The topic that Stefan and Dimitar unfolded was ranked in the top 3 lectures in the E-commerce panel.

We met with the attendees at the expo area

Throughout the event, part of our consultants were available in the expo area, ready to advise every guest at the event. We had discussions with everyone interested, and we didn't miss the opportunity to take a few photos at the photo corners provided by the organizers.

All future and current online merchants had the opportunity to schedule a personal meeting with Dimitar after the event to discuss everything related to their online business and receive valuable guidance and recommendations.

More about OA Conf

This was the second conference organized by Netpeak for the year, with the first one taking place in July, where we also took the stage and talked about the essential omnichannel components for modern retailers.

The autumn edition of the event was held on October 27th at Sofia Tech Park and gathered over 500 guests. The conference featured more than 10 industry-proven speakers and lasted for over 10 hours, with topics divided into 3 panels: SEO; Business&Digital Synergy; eCommerce.

The event's program was exceptionally interesting and vibrant, including the opening ceremony. We met many new people, heard many useful things, and learned a lot from the event.

We want to thank all participants, speakers, attendees, and, of course, the organizers for giving us the opportunity to participate once again in OA Conf!

Contact us

If you couldn't attend the event, don't hesitate to contact us now to discuss your technical specification or any other matter related to your online store.

About the author:

Maria

Maria Kisheva is currently graduating her Master's degree in International Bussines and has plenty of experience in communications and working with clients. She definds herself as positive and ambitious person. At Stenik she continiues to develop and refine her qualities and abilities.

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