On June 6, the Digital4Sofia Online Advertising Conference 2024 took place at the John Atanasoff Innovation Forum in Sofia Tech Park. This year’s conference was organized through a collaboration between Internet Media Group (Digital4Network) and Netpeak Bulgaria, the longstanding organizer of the Online Advertising Conference. The event gathered top experts and specialists in digital marketing and e-commerce in Bulgaria, creating a platform for sharing ideas and experiences.
Stenik's participation and contribution
At Stenik, we were proud to be a major sponsor and official partner of the Digital4Sofia Online Advertising Conference 2024. Our active participation and various appearances added significant value to the event's success.
Stenik on the eCommerce scene
Invited by the organizers, Stefan Chorbanov, co-founder and managing director of Stenik, took the stage as a presenter and facilitator in the eCommerce panel. Stefan delivered a dynamic and inspiring experience for all attendees, promoting interaction among participants. Throughout the day, he ensured that attendees gained maximum value from the event and the program in the room.
_1.jpg)
Stefan also participated in the panel discussion "How to Achieve More Sales in Promotional Campaigns?", where he shared valuable insights and strategies to help boost sales in the eCommerce sector. Additionally, during breaks, Stefan took the time to meet with customers, partners, and new acquaintances in the expo area.
.jpg)
Inspiring presentation by Dimitar Dimitrov
The highlight of our participation at the event was an engaging and inspiring lecture by Dimitar Dimitrov. He presented the topic, "From Costs to Investments for More Sales in eCommerce." The lecture was met with great interest, and the room was packed. Dimitar captivated the audience, holding their attention with his professionalism and enthusiasm as only he can.
Key points хighlighted by Dimitar
- The difference between cost and investment in eCommerce
- Investment opportunities based on the business development stage
- Key metrics for effective cost management
We received an overwhelming amount of positive feedback and congratulations for the valuable content shared. Immediately after Dimitar’s lecture, a significant number of attendees visited our booth to congratulate him and seek further advice and guidance on the topic.
Engaging with аttendees in the еxpo аrea
Alongside our active participation in the event's program, we were present in the expo zone at our company booth, which became a hub of intense networking activity. Visitors had the opportunity to meet our team, ask questions, and receive valuable advice, recommendations, and know-how on developing eCommerce solutions tailored to their business needs.
.jpg)
Our participation in Digital4Sofia 2024 not only solidified Stenik's position as a pioneer in the eCommerce sector but also provided us with the opportunity to exchange experiences with leading professionals and showcase our expertise to a wide audience.
.jpg)
#D4OAconf
This year, the event brought together over 800 participants and more than 488 speakers, who had the opportunity to share experiences and discuss over 433 topics both within and outside the lectures. The conference program featured three panels across three different halls, each with its own theme: eCommerce, Business Development & AI, and SEO. advertising, SEO, CRM marketing and automation, artificial intelligence, app store optimization, successful SEO strategies following Google updates, best performance practices in digital advertising on social media, exciting updates on platforms like Snapchat, TikTok, Pinterest, X, Reddit, and more. Overall, #D4OAconf 2024 was a comprehensive event, offering valuable insights and knowledge across a broad spectrum of digital marketing and eCommerce topics.
.jpg)
Esteemed specialists and leading experts from Bulgaria and abroad shared their extensive experience in digital marketing and online commerce. They provided practical knowledge, news updates, expertise, and skills essential for navigating today's digital landscape. Participants had the opportunity to build new connections through Digital4 Business networking sessions, fostering relationships among attendees, speakers, sponsors, and partners.
Throughout the event, attendees enjoyed access to various amenities in the expo area, including coffee zones, photo corners, a photo booth, two cocktail bars, ice cream, and other conveniences. #D4OAconf 2024 not only enriched participants with valuable insights but also provided a vibrant networking environment and enjoyable amenities for all attendees.
To culminate the event, a raffle with prizes and an evening networking party took place at a prestigious venue in Sofia, offering a splendid view of Vitosha Mountain. This final gathering further bonded participants, creating a favorable atmosphere for pleasant conversations and idea sharing.
Acknowledgments
We extend our heartfelt thanks to the organizers and all attendees for making the Digital4Sofia Online Advertising Conference 2024 such a wonderful experience! The emotions and positive impressions from the event still resonate with us. It was an honor and pleasure to be part of this conference, which proved exceptionally valuable and engaging, providing numerous opportunities for knowledge exchange and idea sharing. For those who couldn't attend every session or missed lectures due to concurrent schedules, we recommend watching the video recordings from all three halls. They will allow you to revisit the insightful lectures, analyze the key takeaways, case studies, and presentations, ensuring you derive maximum value from the shared knowledge and expertise.
We eagerly await the next edition of Digital4Sofia and look forward to new exciting and beneficial encounters in the realms of digital marketing and online commerce!
